Dave Yost

The logo must not try to look like a windmill or watermill or any other kind of mill other than a Babbage mill, to avoid misleading the person looking at the logo.

I think we should hold off making a change until we can get someone who knows the logo business to come up with something.

Windmills and waterwheels are not apt. We are not a wind energy company or a nostalgic back-to-basics company.

“Mill” is going to be tough to do well because of these problems of the word Mill leading off into areas that are not computers or not state-of-the-art.

It’s fine to retire the box logo tho. We don’t need a new one anytime soon unless a totally great one falls in our lap.

The name comes from Babbage, who separated his design into two parts he called the mill and the store. Anyone have a primary reference for what Babbage actually wrote?

ideas:

more air around the boxes so they read from farther away.

d i g i t a l didn’t need much air because their blocks were a dark color.

Many, maybe most, of the great logos use color. Can’t really think of one offhand that doesn’t.

Heh. Do you see the optical illusion? 🙂

• This reply was modified 9 years, 11 months ago by  Dave Yost.
• This reply was modified 9 years, 11 months ago by  Dave Yost.

I rather like this!

I’d like to see some color, for example green, for energy efficiency.
Maybe the boxes could just be squares with no border and a little air between them.
I don’t like this color attempt, but it’s interesting. Can you post a layered file to make playing around with it easier?

Dave

• This reply was modified 9 years, 11 months ago by  Dave Yost.
• This reply was modified 9 years, 11 months ago by  Dave Yost.